Case Study: Patient-Facing Training for a Pharmaceutical Company

Changes in federal regulations have forced major pharmaceutical companies to rethink how they sell their products. To further complicate the challenge, patients are increasingly skeptical of expensive mass media campaigns. Pharmaceutical companies need innovative ways to communicate the value of their products to patients.

Enspire's Active Customer Experiences™ provide a new way for patients to learn more about drugs, therapies, and conditions. By combining effective instructional design with powerful multimedia, patients actively deepen their understanding of new products.

Case Study

One of the world's largest research-based pharmaceutical firms sought to promote more positive healthcare experiences by opening communication lines between patients and healthcare professionals (HCP). The company wanted to provide patients with an e-learning experience that would instill a greater sense of ownership in their treatment process. The course would boost their confidence and understanding, leading to adoption of effective treatment regimens.

Client Challenges

• - Promote more positive healthcare experiences by opening communication lines between patients and HCPs
• - Provide patients with an e-learning experience that would instill a greater sense of ownership in their treatment process
• - Boost patient confidence and understanding, leading to adoption of effective treatment regimens

Enspire Solution

• - Enspire Learning created a patient-focused
  e-learning course that engages users through high-quality multimedia and interactive stories
• - Using custom-produced, professional-grade video, the course presents situations that the patient can easily relate to and learn from, allowing them to improve communication lines with their HCPs